Published inUservisionLeveraging Metaphors for Materializing Emotional BondsIt’s very hard to understand why consumers choose certain brands among others. It’s much harder to understand the underlying…Jan 19Jan 19
Published inUservisionUsing Implicit Techniques to Reveal Color TrendsOne of the biggest global domestic appliance firms wanted to understand the color trends of that particular year and whether…Jan 18Jan 18
Published inUservisionHow To Increase Furniture Sales for A High-End Brand in New YorkMar 23, 2023Mar 23, 2023
Published inUservisionWhat is a ‘Holistic Research Team’?As the world evolves, so does the nature of occupations. Hitherto, being an expert in a certain field would just do the trick. However, in…Apr 12, 2022Apr 12, 2022
Published inUservisionUnderstanding Teen & Young Adult Values Through GamificationIt is hard to understand the teen and young adult mindset. And it is even harder to ask them to participate in a survey and get quality…May 5, 2021May 5, 2021
Published inUservisionLeveraging WhatsApp bots for instant diary studiesHow to use whatsapp to capture consumer feedback instantlySep 29, 2020Sep 29, 2020
Published inUservisionFinding The Competitive Edge for a Chewing Gum BrandHow to find a competitive insight at a fading industry through agile qualSep 26, 2020Sep 26, 2020
Published inUservisionCustomer Journey Map to Reveal Branding Moments:Customer journey mapping is an incredible technique to align all stakeholders in a brand with the same vision. It also helps brands to…Jul 21, 2020Jul 21, 2020
Published inUservisionUnderstanding consumers in preparation for the post-covid eraIn the COVID-19 crisis, if you are not working for one of the few lucky brands that experience organic sales increase, you should focus on…May 19, 2020May 19, 2020
Published inUservisionSystem 3 ThinkingSystem 3 way of thinking is mainly derived from imagination and very different from classical dual process theory.May 16, 2020May 16, 2020